Hikari ® - “Brand of the Year” award at the 2019 World Branding Awards Animalis Edition

Hikari® has been selected to receive the “Brand of the Year” award at the 2019 World Branding Awards Animalis Edition, first time ever in an Aquatic Industry in Japan.



Hikari® has been pursuing to provide the best possible nutritious foods for ornamental fish foods. Our unique, HACCP based quality management system enable us to fulfill very severe quality requirements in EU, USA and other countries.

After a half century passed since Kyorin Co., Ltd. was incorporated in 1968, now Hikari® has the biggest market share in Japan in terms of ornamental fish food segment. Furthermore, Hikari® is being distributed in 60 countries and regions, and we are proud that Hikari® brand became a world brand both in name and reality

We appreciate fish hobbyists those who evaluates our consistency in cooperate identity and Hikari® brand, and we push forward confidently toward our mission which is to provide the best nutrition to fishes.。



About the World Branding Forum
The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the　branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes　covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.

About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit awards.brandingforum.org.

https://awards.brandingforum.org/