Hikari® Won Brand of the Year Award Animalis Edition for the 3rd Consecutive Time in 2023！
2019：Our brand Hikari® is the first domestic ornamental fish manufacturer to receive the prestigious "Brand of the Year" award Animalis Edition.
2023： We won the award in the same category for the 3rd consecutive time in a row.
"Hikari® brand" products are manufactured under our own quality control system based on HACCP. In 2020, all 3 owned factories acquired ISO 22000 which is a food safety management system certification for the first time in Japan as an ornamental fish food manufacturing plant. These processes allow us to fulfill the unique and complicated requirements for markets like the EU, USA, Australia and China with ease. We are also the 1st pet business enterprise to receive the highest awards at the Excellent Export Business Enterprise Awards organized by Organization of Food-Marketing Structure Improvement (OFSI) in 2021.
Now in our 55th year of business, we have expanded our product exports to about 70 countries and regions overseas and maintain the top share of the ornamental fish food market in Japan. We are grateful that our efforts to date have been recognized by many consumers, and we will continue our efforts to provide attractive "Hikari" brand products in the future.
What is the World Branding Awards?The World Branding Awards recognize the achievements of the world's best brands, selected based on brand value, consumer market research, and public online voting.
For more details, please visit https://awards.brandingforum.org/
From left：Mr. Keita Harada (Executive Officer, General Manager of International Business Division), Ms. Hiroko Kamihata (Representative Senior Managing Director), Ms. Michiko Kamihata (President and Representative Director), Mr. Keisuke Murakami（Executive Officer, General Manager of Sales Dept.）